While many people are all-in on oversized pool floats, I’ve been quietly obsessed with another poolside essential: beach towels. Don’t get me wrong — pool floats are fun. But beach towels feel like the wiser, more polished sibling: timeless, practical, and effortlessly cool.
They don’t need to shout to make a statement. Whether it’s a bold graphic, a subtle stripe, or a luxe texture, the right towel can elevate a beach day without trying too hard. Below are 11 standout beach towels I’ve noticed lately—perfect timing for summer weekends and holiday trips.
1. Fuzzco + Todd Heim Projects archway beach towel — Pretend Store, $175 (admittedly pricey, but one of my favorites)
2. Baggu Happy towel — $40. A cheerful, simple option that’s both lightweight and durable for beach or pool use.
3. Saturdays Surf NYC open mouth towel — Need Supply, $60. Graphic and playful, this towel adds personality without being over the top.
4. Grid beach towel — Urban Outfitters, $19. Minimal and modern, perfect for those who prefer a clean, geometric look.
5. Las Bayadas Mexican beach towel — J. Crew, $45. Vibrant stripes and a soft, woven texture make this towel both stylish and comfortable.
6. Fuzzco + Todd Heim Projects steps beach towel — Pretend Store, $175. Another splurge-worthy pick from Fuzzco with distinctive design and quality feel.
7. Luca surf stripe towel — Urban Outfitters, $39. Classic surf-inspired stripes that combine a vintage vibe with modern colorways.
8. Fog linen chambray towel — Need Supply, $52. A refined, linen-like option that dries quickly and looks chic laid out at the water’s edge.
9. Printed palm leaves towels — Urban Outfitters, $20. Tropical print at an accessible price—fun for a weekend getaway or pool party.
10. Hammam beach towel — Need Supply, $48. Lightweight, absorbent, and easy to pack—great for travelers who want style and convenience.
11. I Am Fun + Vacation beach towels — Bando, $38. Bold graphics and bright colors make these towels a playful choice for summer vibes.
Which do you prefer: beach towels or pool floats? I’m curious—do you pick towels for their style and practicality, or are you more of a float person? Share your thoughts—towels have my vote, but I’d love to hear yours.